Three services. One system. Built to grow with you.
Whether you're starting from scratch or ready to scale, everything here is designed to work together. A foundation that holds, an influencer programme that performs, and integrated marketing that compounds over time.
02 - Influencer Marketing Programmes
Turn influencer marketing from a one-off tactic into a scalable growth engine.
What it is
Influencer marketing done well is one of the most powerful tools a brand has. Done badly or inconsistently it's an expensive experiment with unpredictable results and nothing to show for it six months later.
This service is about building an influencer marketing programme from the ground up: the strategy, the systems, the creator relationships, the processes, and the measurement framework. Not a campaign. A programme. One that scales, that generates content that keeps working long after the post goes live, and that builds real relationships between your brand and the creators and communities that matter most to your growth.
Tika has been doing this for over 15 years. She's built creator programmes from zero to 2,000+ creators globally for DTC brands and she knows what separates the programmes that scale from the ones that stall.
Why it's there
The brands getting the most out of influencer marketing right now aren't the ones with the biggest budgets. They're the ones with the best systems. They're working with creators who genuinely connect with their audience, building content libraries that fuel their organic and paid channels, and turning collaborations into long-term partnerships that deepen over time.
Meanwhile, brands without a system are stuck in a cycle of one-off gifting, inconsistent results, and no clear way to know what's working or why. They're spending time and money on influencer activity that generates a spike and then nothing.
A well-built programme changes that. It gives you a repeatable, scalable engine that generates authentic content, builds brand awareness in the right communities, and starts to compound over time as your creator network grows.
The best influencer programmes don't just reach audiences they build them. Partners become advocates. Audiences become owned. Content keeps working.
Whom it's for
You're a DTC brand or startup that knows influencer marketing should be part of your strategy but you're not sure where to start, what good looks like, or how to build something that actually scales.
Maybe you've tried it before: some gifting, a few collaborations, maybe a bigger paid partnership. Some of it worked, some didn't, and you're not entirely sure why. You want to do it properly this time with a strategy behind it, a process that doesn't eat your entire week, and results you can actually track.
Or you're starting fresh and you want to build it right from day one so it grows with your brand instead of becoming something you have to rebuild later.
This is also for brands that have been focused on paid acquisition and are ready to invest in something that builds equity rather than just burning budget.
Influencer Marketing Programmes What it entails
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Defining your influencer marketing goals and how they connect to broader business objectives.
Audience and community mapping who you need to reach and which creators genuinely connect with them.
Tier strategy the right mix of nano, micro, mid-tier and macro creators for your goals and budget.
Content pillars and creative direction what kind of content you need and how to brief creators to get it.
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Creator identification, vetting, and outreach frameworks.
Relationship management processes how to build and maintain partnerships at scale.
Gifting, collaboration, and compensation structures that attract the right creators and keep them engaged.
Content approval workflows that protect your brand without killing creator authenticity.
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Recommended platforms and tools to manage your programme efficiently.
Tracking and reporting frameworks what to measure, how to measure it, and what to do with what you find.
Templates, briefs, and SOPs your team can use to run the programme day to day.
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Support through the first wave of creator activations.
Performance review and iteration so the programme gets smarter over time.
Scaling roadmap how to grow the programme as your brand grows.
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Understand which metrics actually matter for where you are right now, and building a framework that tracks growth across the full ecosystem.
Acquisition metrics
Retention metrics
Revenue metrics
Reporting and analysis
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A 90-day influencer marketing roadmap tailored to your stage and your resources.
A clear, actionable document your team can work from without needing to decode it.
A walkthrough session so nothing gets lost in translation.
Optional ongoing support to keep things on track as you execute.
How long it takes
Strategy and programme build typically takes 6 to 12 weeks. Implementation support and ongoing programme management can be scoped as a retainer depending on your team's capacity and how hands-on you need this to be.
Investment
Scoped to the size of the programme and your team's needs. Some brands need the full build. Others have parts in place and need strategy and systems to connect them. We'll work out the right scope on the discovery call.
You don't need a huge budget to build a great influencer programme. You need the right strategy, the right creators, and a system that scales. If this is exactly what you’d like to build, I can help you.